Core engagement
Growth and Risk Assessment
Discovery is moving from ten blue links to a single generated answer — and the same content that wins that answer can also breach a policy. This engagement handles both sides at once.
The premise
Two problems, one root cause
Teams publishing at AI speed create visibility and exposure in the same motion. Reviewing them separately means growth work gets rolled back later by legal, or risk work quietly kills the content that was working.
We assess them together, so every recommendation already accounts for both.
What's included
Visibility & GEO audit
How your brand currently surfaces in search results and in AI assistants: entity coverage, citation sources, structured data, crawlability and the gaps competitors are filling.
Content architecture plan
The pages, formats and internal structure that earn both rankings and citations — prioritised by effort against likely return.
Content & advertising risk review
Claims, comparatives, testimonials, health/finance sensitivities, AI-generated imagery and disclosure practice, mapped against platform policy and advertising standards.
AI-use guardrails
A workable internal standard for how your team uses AI in production: what it may draft, what a human must verify, and what gets disclosed.
Prioritised action list
One document your team can execute against, split into fix-now, fix-this-quarter and monitor.
Who it's for
A good fit if you recognise yourself here
Brands scaling content with AI
Output has multiplied and nobody is entirely sure what shipped last month.
Marketing teams losing search traffic
Rankings are holding but clicks aren't — and AI answers are the likely reason.
Regulated or sensitive categories
Finance, health, beauty, education: where a claim is a liability, not just copy.
How it runs
- Step 1
Scope call
30 minutes to agree the questions worth answering.
- Step 2
Assessment
Two to three weeks of hands-on review of your live content and data.
- Step 3
Readout
A working session with your team, not a document drop.
- Step 4
Follow-through
Optional retainer support while the plan gets executed.
Find out what's working — and what's exposed
Book a consultation and we'll scope the assessment around your category.