Checklist
Ad Delivery Triage Checklist
A structured order of checks for when campaigns stop delivering — separating budget and auction causes from policy and account-level causes.
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Related reading Researcheo Articles
What's happening to your growth, and why.
Independent analysis on performance growth, responsible AI, platform integrity and digital trust & safety — written for the people who have to make the decision, not for a newsletter algorithm.
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Trust & SafetyExplainer6 min read
Account compromise is not the same as being “hacked”
The distinction matters because the recovery path, the evidence required and the platform escalation route are different for each.
5 August 2026Read
PolicyExplainer7 min read
Community Guidelines vs Advertising Policies: two rulebooks, one account
Organic content and paid content are judged against different standards. Teams that treat them as one rulebook get caught out on both.
29 July 2026Read
PlatformsPlaybook6 min read
How marketing teams should actually use platform Transparency Centers
Transparency Centers are the primary source for policy language and enforcement reporting. Most teams only visit them after something has gone wrong.
21 July 2026Read
AIPlaybook9 min read
The review layer to put between AI drafting and publication
AI-assisted production does not change who is accountable for a claim. It changes how quickly an unverified claim can reach an audience.
14 July 2026Read
GrowthAnalysis8 min read
SEO vs GEO: what changes when the answer replaces the result
Generative engines do not rank pages, they assemble answers. That shifts what makes a source worth including — without making classic search optional.
2 July 2026Read
Trust & SafetyExplainer7 min read
Third-party fact-checking (3PFC): what a rating actually does to your reach
A fact-check rating is not a removal. It is a distribution and labelling consequence with its own correction path — and brands are affected more often than they realise.
24 June 2026Read
BusinessPlaybook6 min read
Business Suite permissions: the quiet cause of loud incidents
Most platform emergencies trace back to how access was structured years earlier. A permission audit is the least exciting, highest-return hour in the calendar.
11 June 2026Read
Reports & playbooks
Practical resources
Structured references your team can work from directly. Free and paid resources are released here as they are finished.
Playbook
Responsible AI Publishing Review
The review layer to place between AI-assisted drafting and publication: what a human must verify, what gets disclosed, and who signs off.
SGD 89Coming soon
Related reading Playbook
Platform Integrity Runbook
Escalation paths, evidence to gather and appeal sequencing for restrictions, takedowns, suspensions and suspected account compromise.
SGD 149Coming soon
Related reading Report
Search & GEO Visibility Report
How discovery is splitting between classic ranking and generative answers, and what to measure while both run in parallel.
FreeComing soon
Related reading Need this applied to your account?
Reading the pattern is one thing. Working it through your campaigns, content and platform assets is the engagement.